Research Details

San Nicolas, Ilocos Norte is renowned for its traditional damili pottery, a cultural practice that reflects the town’s heritage and craftsmanship. Despite the skill and heritage behind their work, local potters have yet to venture into producing value-added items such as clay-based souvenirs, as well as the adoption of innovative practices. This could enhance the aesthetic quality and durability of clay-based souvenirs, thereby appealing to tourists and opening up new market opportunities. As consumer expectations evolve, especially in the tourism sector, local artisans face challenges such as inconsistent product quality, limited aesthetic appeal, and prolonged production times—all of which affect the marketability and commercial viability of their crafts. Tourists seek unique, high-quality souvenirs that reflect local culture, yet many artisans struggle to meet these demands due to the constraints of their current techniques.

Clay-based souvenir items are significant cultural and economic products for many local artisans and potters in the Region. It serves as a vital source of income and a means of preserving traditional crafts. However, the potential for these items to thrive in the market is undermined by the lack of surface finishes that appeal to today's consumers, which are critical to attracting buyers in competitive souvenir markets. Among local artisans, there is limited adoption of coating slips to enhance their clay products. Some of them have established techniques that utilize red clay coatings. Local potters primarily rely on labor-intensive red clay applications, which often result in uneven and rough finishes. This traditional method poses significant challenges, such as inconsistent product quality and lengthy production times, which can hinder marketability in an increasingly competitive souvenir industry. The limited exploration of coating slips among artisans further exacerbates this issue, as many remain unaware of the benefits coating slips can provide– improved smoothness, uniformity, and overall visual appeal.

This study aims to evaluate the effects of TCS on the aesthetic quality and durability of clay-based souvenir items, thereby addressing the critical need for improved surface finishes. By investigating the application of TCS, this research seeks to support the creation of visually appealing, durable, and market-ready products that can attract both local and international buyers. This initiative aligns with local economic development goals and also seeks to rejuvenate traditional crafts through innovative product development. Enhancing the quality of clay-based souvenirs can foster greater appreciation for local artisans, encourage tourism, and contribute to the sustainable growth of the community’s cultural heritage.