VMGO research is one of the mandated researches by the Accrediting Agency for Chartered Universities and Colleges in the Philippines (AACCUP).  Studies conducted along this topic were limited to an enumeration of the University vision and mission, College goals and program outcomes and the level of awareness, acceptability and perceived level of attainment are measured as either low, medium or high.  It was recommended by the AACCUP accreditors that other modes of determining and quantifying the levels of awareness and acceptability may be explored.  This present study addresses their suggestions by coming up with the sources of awareness and the dimensions of acceptability.  Moreover, at least an interval scale will be used to quantify the indicators so that more sophisticated statistical tools can be used. 

The research study hopes to provide benchmark information on the stakeholders’ perceived level of attainment of MMSU’s vision and mission, CBEA’s goals and program outcomes of the different degree programs offered by the College.