We only provide here the general research information. For more detailed information contact the Research and Development Directorate of the Mariano Marcos State University.

Research Details

Research Project:Employers' feedback on the performance of graduates in the degree programs at the College of Business, Economics and Accountancy
Research Title Employers' feedback on the performance of BSBA Marketing Management graduates
Researcher(s) Mediah Perle F. Layaoen
Research Category Study
Research Status completed
Duration Feb 08, 2021 to Jul 31, 2022
Commodity
Research Site(s)
Source of Fund(s)
Brief Description
 An evaluation on the level of importance in terms of knowledge and understanding of the job, specialized competencies and personal qualities/attitudes and an assessment on the extent of performance of BSBA Marketing Management graduates on these competencies shall be undertaken through the feedback from the employers. A gap analysis on the level of importance and performance will be determined as a basis for curriculum and instruction improvement. 
Expected Output
Product. A gender-based competency inventory
Partnership. Linkages with employer/industry partners and the Gender and  Development Focal Point System and Secretariat
Paper Presentation
Publication of the output in a reputable journal
Social Impact.  A gender-sensitive instruction and curriculum
Economic Impact. Steady increase of employment and lessen job mismatch 
Abstract Not Available