Research Details
Employers' feedback on the performance of BSBA Marketing Management graduates
Mediah Perle F. Layaoen
Category: Study
Status: Completed
Duration:
February 8, 2021 -
July 31, 2022
Brief Description
An evaluation on the level of importance in terms of knowledge and understanding of the job, specialized competencies and personal qualities/attitudes and an assessment on the extent of performance of BSBA Marketing Management graduates on these competencies shall be undertaken through the feedback from the employers. A gap analysis on the level of importance and performance will be determined as a basis for curriculum and instruction improvement.
Expected Output
Product. A gender-based competency inventory
Partnership. Linkages with employer/industry partners and the Gender and Development Focal Point System and Secretariat
Paper Presentation
Publication of the output in a reputable journal
Social Impact. A gender-sensitive instruction and curriculum
Economic Impact. Steady increase of employment and lessen job mismatch
